Work
Three clients, three tasks.
I looked after all three at an advertising agency in Basel in 2025. Since the agency closed at the end of 2025, they’ve worked with me directly.
Watch retailer, Basel
Chronometrie Spinnler + Schweizer
Starting point
Chronometrie Spinnler + Schweizer is a watch and jewellery retailer in Basel, founded in 1920, with its own watchmaking workshop and a Breitling boutique. The main premises are being renovated, and the shop needs a new website. I’m building it.
Delivery
Until the new website is ready, I keep the current one up to date.
- Special opening hours, banners and the first newsletter
- Fixes to the IWC pages
- A notice when the page opens
- A tidied-up watch menu
- Design of every page of the new website
Result
The new website is designed, and the build follows.
Roger Schweizer’s words, in the original German:
«Die Zusammenarbeit mit Herrn Khov erlebe ich als sehr unkompliziert und effizient. Meine Wünsche werden so umgesetzt, wie ich mir das vorstelle. Ich bin sehr froh, mit Herrn Khov einen jungen, digital versierten Ansprechpartner für unsere Website gefunden zu haben.»(translation) Working with Mr Khov is very uncomplicated and efficient. My wishes are carried out the way I picture them. I am very glad to have found in Mr Khov a young, digitally savvy contact for our website.
Health centre, Basel
Medical Fitness Team
Starting point
Medical Fitness Team offers training, physiotherapy and osteopathy at two locations in Basel.
Delivery
I’ve looked after the website since December 2025 and the Google Ads since January 2026.
- Seasonal offers and banners
- New team members and news
- Search engine optimisation
- Google Ads management with a monthly report
- My own suggestions for what could be better
Result
The ads bring in about as many bookings and calls as in 2025, with around a fifth less ad spend.
| Ad spend | −18 % |
|---|---|
| Bookings and calls | +1 % |
| Cost per booking or call | −19 % |
Compared: April to November 2025 (at the agency) with January to September 2026 (directly with me).
Bookings: made online after a click on the ad. Calls: directly from the ad.
Rolf Bäni’s words, in the original German:
«Sehr professionelle Zusammenarbeit. Aufträge werden prompt und korrekt erledigt. Calvin Khov zeigt eine grosse Eigeninitiative, die die Zusammenarbeit einfach macht. Danke!»(translation) Very professional to work with. Jobs are done promptly and correctly. Calvin Khov shows a lot of initiative, which makes working together easy. Thank you!
Ventilation, air-conditioning & cleanroom engineering, Muttenz
Ariatherm AG
Starting point
Ariatherm AG in Muttenz has been designing, installing and servicing ventilation, air-conditioning and cleanroom systems since 1967.
Delivery
I look after the website and adjust it whenever something changes at Ariatherm.
- New staff and open apprenticeships
- Search engine optimisation
- Hosting and renewal
Result
Team and apprenticeships are up to date. Ariatherm reports changes; I put them in place and look after the hosting too.